6/24/2023 0 Comments Social media meta tag![]() Google will typically use the title tag as the title link in search snippets but may also use HTML elements like header tags or internal anchor text. Its purpose is to convey the main topic of a web page, and as such, it is used by search engines for ranking purposes and as the clickable element within search snippets – but not always. The meta title tag acts as the title to a document. The meta title tag informs search engines, such as Google, Yahoo, and Bing, of the clickable title you want to display on search engine results pages. Great, let’s cover the ten most important meta tags for SEO: Alongside the meta tags we’ll be covering in this guide, the head section is also the place where style sheets and scripts like Google Analytics get housed. The head section acts as a container for metadata and is placed between the and the tag in your webpage. ![]() The head section (as you might imagine) is placed at the top of an HTML page. Meta tags form part of the web page’s head section. Here’s what they look like in the actual code: While meta tags influence how content is displayed, they are not visible to users without inspecting the page’s source code. Simply put, meta tags influence how your content is presented to users in search results and on the actual page shown. Meta tags also tell web browsers how to display the content of a page to visitors. In the context of SEO, meta tags present search engines with important information about a web page, such as how it should be displayed in search results – and for what keywords. In other words, meta-data is data about data. The term “meta” refers to meta-data, a set of data that provides information about other data. Meta Tags are a type of HTML tag found within a website’s code. NOTE: all meta tags should be placed at the head of your web page.Do you have meta tag issues? Get a free instant audit that will uncover your biggest meta data problems, and show you how to fix them. This allows for both to be defined on the page independently and minimizes the amount of duplicate markup required to describe content and experience. When the Twitter card processor looks for tags on a page, it first checks for the Twitter-specific property, and if not present, falls back to the supported Open Graph property. NOTE: Images for Twitter Card support an aspect ratio of 2:1 with minimum dimensions of 300x157 or a maximum of 4096x4096 pixels. ![]() twitter:description - the description of your web page.twitter:title - represents the web page title.Just like the Open Graph, the Twitter meta tags have a property attribute with the twitter: prefix. It is called a Twitter Card and it looks very similar to the Open Graph cards. Unlike other social media platforms, Twitter has its own unique meta tags for displaying cards. NOTE: Recommended image size for the Facebook card is 1080 pixels in width and the minimum is 600px in width. og:description - the description of your web page. ![]() og:title - represents the web page title.There are quite a few properties you can use for the Open Graph meta tags, but the four required ones are: These meta tags have a property attribute that contains a value with the og: prefix and the content attribute. The Open Graph meta tags are used by most of the social media platforms, most known are Facebook and LinkedIn. Open Graph meta tags (Facebook, LinkedIn) If no social media meta tags are specified then the shared webpage will be represented as a regular link. When a link is shared on a social media platform it scans the page for specific meta tags, and then it takes the data from these meta tags and displays it in a form of a card. Like page title, description, and an image. Facebook social media card Twitter social media card LinkedIn social media cardĪ social media card acts as a teaser to a webpage, by providing users with some information on what kind of content it has. You most probably have already seen these on Twitter, Facebook, and LinkedIn. What is a social media card?Ī social media card is a visual representation of the content of a specific web page on a social media platform that it is being shared on. To do so you’ll need to add HTML meta tags for social media. Your website can have a social media card so that when you share it online it looks more appealing and provide additional information for people.
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